WildHawk Physical Therapy · Healthcare / Physical Therapy · Healthcare Website Development
WildHawk Physical Therapy
A conversion-focused WordPress website for a two-location physical therapy clinic, built to triage visitors between sports/orthopedic and pelvic floor care while putting a 5.0 rating and 457 Google reviews front and center.
Challenge
WildHawk Physical Therapy runs two very different service lines under one brand: sports and orthopedic rehab for athletes and active adults, and pelvic floor therapy for postpartum and pelvic health patients. On top of that, the clinic operates two physical locations, Asheville, NC and Port Orange, FL, each with its own hours, contact info, and directions. The site had to serve both patient types without either one feeling like an afterthought, route each visitor to the right location, and do it while carrying real proof (a 5.0 rating from 457 Google reviews and four straight years as a Best of Asheville winner) without burying it in a footer.
Solution
I built a WordPress site (Elementor) that puts a clear choice in front of every visitor within seconds of landing: which location, and which kind of care. The header pins both locations (Asheville, NC and Port Orange, FL) as buttons next to the 5.0-star, 457-review Google badge, so trust and location selection happen before anyone scrolls. The homepage then splits into two dedicated tracks, Sports & Orthopedic PT and Pelvic Floor PT, each with its own headline, photos, and FAQ block instead of forcing both audiences through the same generic copy. Below that, a "How Physical Therapy at WildHawk Works" section lays out the patient journey in three plain steps, and a founders section tells the real story of Ryan and Christian's Kansas connection to build trust before asking for a booking. Every major section ends in one of three CTAs, Book a Discovery Call, Ask About Availability & Cost, or Request an Appointment, so patients at different readiness levels all have a next step.
Project Overview
WildHawk Physical Therapy is a physical therapy clinic with two locations, Asheville, NC and Port Orange, FL. Founded by Dr. Ryan Barragree and Dr. Christian Busch, the clinic treats two distinct patient groups: athletes and active adults recovering from sports and orthopedic injuries, and women looking for pelvic floor and postpartum care.
I built their WordPress website to carry both service lines clearly, route patients to the right location, and turn a strong reputation, a 5.0 rating from 457 Google reviews and four straight years as a Best of Asheville winner, into bookings.
The challenge wasn't a lack of content. WildHawk had plenty to say. The challenge was making sure two different patients, an athlete rehabbing a knee and a mother dealing with postpartum pelvic pain, both felt like the site was built specifically for them.
Homepage Hero
The hero section leads with a direct question: "Pain Stopping Your Progress?"
Right below it, the headline names both locations, "WildHawk Physical Therapy in Asheville, NC & Port Orange, FL," so visitors from either market immediately know they're in the right place.
The header carries the clinic's proof points before any scrolling happens: a 5.0-star Google rating based on 457 reviews, and two buttons, Asheville, NC and Port Orange, FL, so location selection is a one-click decision instead of a hunt through a locations page. A "Board-Certified Doctors of Physical Therapy" badge reinforces that patients are working with licensed doctors, not techs or aides.
Triage Instead Of A Single Message
Rather than writing one generic pitch for every visitor, the site immediately offers two paths: "Free Discovery Call" for patients not ready to book yet, and "Ask About Availability & Cost" for patients who want logistics first.
Below that, condition-specific FAQ tiles speak to real, searchable worries in plain language, "I'm three months postpartum and still have pelvic pain. Is it too late to heal?" and "How soon can I return to my workouts or sport?", each answered directly instead of with vague clinical language.
This structure lets an athlete and a postpartum patient both find language that matches their situation within the first screen or two, instead of scrolling through content meant for someone else.
Two Service Lines, Two Sections
The site is built around WildHawk's two core offerings, and each gets its own section instead of being folded into one "Services" page.
The Sports & Orthopedic section lists what the clinic treats: sports injury physical therapy, running injuries, back and neck pain, hip, knee, and shoulder pain, and return-to-sport rehab, paired with real in-clinic treatment photos.
The Pelvic Floor section, "Pelvic Floor Physical Therapy in Asheville for Strong Women Who Refuse to Settle," speaks directly to symptoms patients are often told to just live with, pelvic pain months postpartum, leaking when running or lifting, core weakness that won't resolve, and states plainly: "It's not 'just part of being a mom.' It's treatable."
Keeping these as separate, fully-developed sections (rather than one shared page) means neither audience has to read past content meant for someone else to find what applies to them.
Building Trust Through The Founders' Story
Healthcare visitors want to know who they're trusting with their body, so the homepage tells a real story instead of a generic bio.
Dr. Ryan Barragree and Dr. Christian Busch met as doctoral candidates at the University of Kansas Medical Center. Ryan is a Kansas State Wildcat, Christian is a Kansas Jayhawk, and when the two decided to open their own practice in 2020, they combined their college mascots into WildHawk Physical Therapy.
That detail does more work than a credentials list alone would. It gives visitors a specific, memorable reason to trust the people behind the clinic before they ever read a single certification.
Making The Process Clear
Healthcare purchases carry more hesitation than most, so the site lays out exactly what happens after someone reaches out.
A three-step "How Physical Therapy at WildHawk Works" section walks new patients through the full path: a Free Discovery Call to confirm fit, a 60-minute first appointment with hands-on treatment the same day, and a Structured Comeback Plan built around the patient's sport, schedule, and life.
Spelling out the process removes a lot of the uncertainty that keeps people from booking a first appointment, especially for something as personal as pelvic floor care.
Proof And Local Credibility
WildHawk has real, verifiable recognition, and the site is built to show it rather than mention it once and move on.
The footer carries four consecutive Best of Asheville award badges (2022 through 2025), a Google Reviews badge citing 300+ reviews, a RunCare certified provider badge, and a community partner badge, plus a logo row of local fitness studios and gyms, 5th Generation Pilates, GritFit Studio, G Walker Performance, Potential Sports & Fitness, and Asheville Personal Training, that refer patients to the clinic.
Stacking this many independently-verifiable trust signals in one place gives skeptical visitors several different reasons to believe the clinic's claims, not just one.
Supporting Content
Beyond the homepage, the site includes a "Meet The Team" page with full bios and photos for every doctor of physical therapy across both locations, each listing real credentials (OCS, COMT, FAAOMPT, CSCS, pelvic health certifications), a "Join The Team" careers page with transparent pay ranges for open positions, and a blog covering conditions like lower back and pelvic pain, golf-related hip injuries, and levator ani syndrome.
This gives the clinic a content base it can keep building on, without needing a developer involved for routine updates.
The Result
The final site gives WildHawk Physical Therapy a homepage that does real triage work: it separates two different patient audiences, routes visitors to the correct one of two physical locations, and backs every claim with a specific, checkable detail, an exact review count, a specific award year, a real founder story, instead of vague marketing language.
It's built around how patients actually decide on a clinic: confirm the clinic treats their specific problem, check that it's near them, see real proof other patients had a good experience, then reach out.
Key Takeaways
This project shows how to design for two audiences on one site without diluting the message for either one. For WildHawk Physical Therapy, that meant splitting sports/orthopedic and pelvic floor care into their own fully-developed sections, putting two clinic locations and a strong review count in the header where they can't be missed, and using the founders' real story to build trust faster than a generic bio ever could.
Results
- Pinned both clinic locations (Asheville, NC and Port Orange, FL) as one-click buttons in the header alongside the 5.0-star, 457-review Google badge, so trust and location selection happen before a visitor scrolls past the fold.
- Split the homepage into two clear tracks, Sports & Orthopedic PT and Pelvic Floor PT, each with its own headline, photos, and FAQ block instead of one generic page trying to speak to both audiences.
- Wrote condition-specific FAQ blocks addressing real objections directly ("I'm three months postpartum and still have pelvic pain, is it too late to heal?", "How soon can I return to my workouts or sport?").
- Built a three-step "How It Works" section (Free Discovery Call, First Appointment, Structured Comeback Plan) so visitors know exactly what happens before they book anything.
- Gave the founders, Dr. Ryan Barragree and Dr. Christian Busch, a real origin story on the homepage instead of a generic "About Us" blurb, tying their Kansas State Wildcat and Kansas Jayhawk backgrounds to the WildHawk name.
- Surfaced four consecutive Best of Asheville awards (2022-2025) plus Google Reviews, RunCare, and community partner badges in the footer to reinforce credibility sitewide.
- Added a dedicated "Join The Team" careers page with real pay transparency ($80,000-$95,000) to support the clinic's hiring alongside its patient-facing marketing.
